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The Dos And Don’ts Of Selling On Amazon

January 05, 2018

Currently, Amazon holds $390 billion worth of market cap. This amount of more than the joint total of the eight traditional brick-and-mortar retailers namely Target, Best Buy, Nordstrom, JCPenny, Macy’s, Walmart, Sears, and Kohls.

While these conventional retailers keep on struggling, Amazon can’t contain its growth and success. Unsurprisingly, most retailers these days try their luck into this marketplace to feature their own products.

But the thing is, it’s not easy. In this article, know the different do’s and don’ts when selling on Amazon.


  • Sell inexpensive and lightweight products only.
  • Sign up to AMZsight so you could know relevant keywords with your target audience and product.
  • Study the search algorithm of Amazon to optimize your listings.
  • Always tell the truth when describing your product’s condition.
  • Focus on providing positive customer service since it’s a crucial component on Amazon.
  • Pay attention for competitors and ensure that you’re updated on what they currently launching whether it’s a new marketing campaign or new products.
  • Comply with time limits set by Amazon, specifically on processing orders as well as shipping products.
  • Update your customer with their tracking information as they check also their parcel.
  • Monitor and oversee your ratings and reviews. Be active as much as possible.
  • If there are any customers who have not left good reviews, follow up. Get in touch with them to know what went wrong.
  • If necessary, issue refunds once you found you’re on the wrong side(although sometimes you are not wrong).


  • Avoid listing a single product. You must list a minimum of 10 to 15 products to start based on your budget.
  • Don’t create all your products quite the same. Yes, they may belong to the same niche but make sure they have the key differences.
  • Prevent from selling products which cost a lot in shipping.
  • Keep away from product categories which are already bombarded by other sellers.
  • Don’t use .biz, .com, .org and so on in this marketplace’s business name.
  • Selling restricted items are highly prohibited especially if there’s no explicit permission from the platform.
  • Whether you like or not, you need help in boosting your presence in Amazon. Outsource thinks such as inventory management, market research etc.
  • Don’t lose your confidence over bigger brands that come to your niche.
  • Don’t upload SD pictures of the products. Always opt for HD pictures.
  • Never opt for paid reviews. You might be sued for doing this.
  • Do not try to sell your products to other marketplaces. It is against the policy of the platform.
  • When your product is not available anymore, don’t fail to recall to modify its status to out-of-stock.
  • Neglecting your offsite marketing is a big no-no. More often than not, social media sites can help generate hefty amount of profit.

Selling products on Amazon can be frightening. However, with the list of do’s and don’ts mentioned above, you have now some ideas what to expect, what to avoid and what to prioritize down the road. In other words, you are one step closer to starting a profitable business on Amazon.