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The 9 Most Common Reasons Amazon Seller Accounts Get Shut Down

November 01, 2017

Amazon suspension is a seller’s worst nightmare plain and simple. Not only can suspension affect one or more of your listings, but it can lead to you no longer having access to your account or products if your appeal does not go as planned. Losing the rights to your Amazon account can greatly decrease a seller’s overall sales and gross income.

On the other hand, if you have the right information, know what to avoid and how to get your Amazon appeal process started immediately, you may not have as much to worry about. The best preparation, however, is considering the most common mistakes that other Amazon sellers make and avoid them like the plague. You can find the most common reasons Amazon accounts are suspended below.

Inauthentic Complaints/Not as Advertised

One of the most common issues that sellers can experience regularly is product complaints that are not authentic. While getting this type of feedback does not mean that the products are fake or counterfeit, buyers will sometimes file these complaints so that they can possibly get a refund or free shipping for their product. On the other hand, they could also be filed because packaging was poor, the product arrived damaged or incomplete, or they may be questioning whether the product is actually authentic. Even if these complaints are baseless, the claims are almost always taken to be legitimate by Amazon. This is why ensuring that product photos are identical to how your products look upon arrival is beyond important. Too many complaints and you will likely be looking at a suspension. If you do begin to notice that more complaints are coming in than usual, reaching out to the those who filed them and working to remedy the situation as quickly as possible will likely prevent your account from being suspended for now. Additionally, ensuring that you provide good packaging, timely shipping, and overall good customer service will aid you in getting only authentic and helpful feedback from buyers.

Used but Sold as New

This is quite similar to the inauthentic complaints sections above, but it is worth mentioning on its own. Plain and simple, new means that something is new. When a buyer purchases something that claims to be new and it shows up clearly used, this is means for complaint. Too many complaints about a ‘new’ product showing up in used condition and you can kiss access to your Amazon account goodbye.

Defect Rate

If there is an issue with your control, you need to make sure that it is fixed as soon as possible. This means that you should always issue a prompt refund and do everything you can to ensure that other errors are not occurring. Additionally, if the issues are being caused by an outside vendor, you should absolutely switch those companies as soon as you can as they are likely having a huge negative impact on your company’s sales and reputation.

Multiple or Related Accounts

Most people do not know that in order to have multiple seller accounts you must first receive approval from Amazon. When you do not have approval and you do this anyway, you are putting yourself at risk of immediate suspension when Amazon discovers what you are doing. It important to know also that this is not something that you are going to want to risk as getting a site reinstated after it has been detected that you are using multiple accounts is much harder to do than getting one account reinstated.

Don’t get us wrong, if you have the need for a second account, you can absolutely get one. You just need to make sure that you have navigated the proper channels first and received permission.

Issues with Safety

If a customer discovers that there is an issue with one of the products they bought from you, it is likely that they will report their negative experience. If this experience has anything to do with risking the customer’s personal safety, the report will be taken extremely seriously by Amazon. Make sure that any goods you sell are not only safe for the consumer to use but also that they are not expired, which could also pose safety concerns.

Restricted Items

There are certain items that Amazon just does not allow to be sold on their site. Additionally, each category has restricted items that are not to be offered to consumers. If you need to know what these items are, they are readily available on Amazon. By reviewing this, you can ensure that you are not selling any products that are not to be listed. Otherwise, you may find that you have been suspended from Amazon with a very small chance of being reinstated.

Issue with Intellectual Property

One of the leading causes of suspension among Amazon sellers are intellectual property complaints. Amazon is strict about enforcing the IP law which enforces patents, copyrights and trademarks. It’s likely that you may be suspended for this even if you are the owner of what you are selling on Amazon, as competitors often like to get rid of competition by filing these faulty claims. This is never something you want to deal with as intellectual property complains are not easy to resolve much of the time and may even require that you hire a lawyer.

Manipulating Reviews

Trying to work against a competitor by flooding their listing with negative reviews can actually put your own account at risk. On the other hand, having people you know leave positive reviews on your page can also work against you. The reviews should be left by actual customers always and no one else.

Hacking Amazon Seller Accounts

Many Amazon sellers are extremely concerned that their account could be hacked. If your account is hacked, the chances of suspension are high. While you may think this is not a big deal, any amount of time when your account is not accessible is time you are losing money, so preventing hacking is important. We would suggest you do this by taking some online security measures like initiating the 2-step verification process when you are signing into your seller account.

Has Your Account Been Suspended?

If your Amazon account has been suspended, you cannot afford to waste time. Getting your account reinstated means that you can get back to making money and running your business. In order to do this, you should consider hiring the Amazon experts at The Amazon Appeal. We know how to write an appeal letter that will give you the best chances of getting your site up and running once again. If your account has been suspended and you want more information about how we can help you, feel free to contact us today to learn more about our services.